U-earth e Microsoft

partner per un mondo migliore

Nello sviluppo di nuove tecnologie per rendere il mondo un posto migliore è sempre meglio di collaborare con i sistemi più affidabili.

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U-earth ha recentemente sviluppato un nuovo dispositivo di monitoraggio della qualità dell’aria chiamato U-monitor, per essere in grado di certificare come “Pure Air Zone ” ambienti professionali purificati con AIRcel, i primi depuratori d’aria biotech al mondo.

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U-earth and Microsoft


partnering together for a better world

When developing new technologies to make the world a better place it is always better to partner with the most reliable systems.

read in italian?

U-earth has recently developed a new air quality monitoring device called U-monitor, in order to be able to certify as ” Pure Air Zone” the professional spaces purified with AIRcel, the first biotech air purifiers in the world.


pure air zone, u-monitor


U-earth’s aim is to create the first Green Community providing Pure Air through its affiliates. The project is oriented to create a win win opportunity for all the players involved:

certified pure air zone

  • the affiliated companies will improve their green marketing strategy and sustainability reports, attracting the best customers,
  • Pure Air will become a competitive advantage compared to the competitors in the same business field.
  • the customers will enjoy Pure Air in the facilities displaying the “Certified Pure Air Zone” logo, and will start looking for the Air standards everywhere,
  • Pure Air will become a standard as it happened with WIFI, decreasing health problems such as allergies, respiratory diseases, viral cross contamination, air pollution exposure, and many more in workers and customers
  • Pure Air Zone Community will facilitate cross marketing between affiliates and promote co-branding events to grow awareness on the benefits of avoiding air pollution exposure in public/working environments.


In order to guarantee the quality of the air in Pure Air Zone, U-monitor detects many different air quality parameters, such as VOS, odorous gases, fine particles finer than 2,5 micron and superfine particles down to 1 micron, CO2, Radon, temperature, Humidity etc. every 5 minutes.

The collected data need to be compared and analyzed both from the Pure air Zone Affiliate and U-earth’s Air Quality Specialists in order to better understand the air pollution dynamics in the area and guarantee safe, de-contaminanted air, at all times.

The software which powers all U-monitor data and makes them readable and user friendly to all the Pure Air Zone affiliates in the world is Microsoft AZURE.microsoft

The data platform is called U-mamager and has been developed by Microsys, one of the best Microsoft Business Partners in Milano, Italy.

Microsoft italian HQ got very passionate by the U-monitor project and got involved directly asking Microsys and U-earth to present the business case the the entire Microsoft audience.


This is the video shooting at Microsoft HQ in Milan ( click on the image to see it) :

Schermata 2016-05-07 alle 13.05.17

Microsoft italian Head Quarters in Peschiera Borromeo ( Milan ) are currently monitoring their air quality in the Data Center benefitting of U-earth technology.

Gabriella Motta, U-earth’s technical manager, was also invited to present the technology on Microsoft’s stage, gathering huge interest from all Microsoft partners and audience.

Once again, Pure Air is a great form of network building, and an amazing business accelerator for all the companies involved.

microsoft conference 3 re

If you are a person you can become a member of the Pure Air Zone community and receive info on the Pure Air Zones around you, healthy living tips, and special offers from the Pure Air Zone Community affiliates.

If you are a Company you can contact U-earth to get a free custom project for you company to become the next Pure Air Zone and make the world a better place while increasing your business by joining the first Green Community providing Pure Air.

It will be great having you on board.





With U-monitor, the revolutionary REAL TIME professional  Air Quality monitoring system, you can see it on your tablet.the revolutionary REAL TIME Air Quality monitoring system, you can see it on your tablet. Launch @ Ecomondo 2015.


Torino, October 13, 2015 – KNOWING PRECISELY WHAT YOU ARE BREATHING, WHERE AND WHEN is a basic requirement if at stake is put human health. What better audience for the launch of a system so necessary as innovative than Ecomondo 2015, the international green tech trade show, held in Rimini, Italy, between November 3 and 6, 2015.ecomondo

U-earth is an international company with headquarters in Italy and Switzerland, founded in 2012 with the mission to develop an exclusive US patent developed for the need of increased protection and decontamination in the event of environmental disasters and chemical and biological weapons. U-earth is the only company using this revolutionary biotechnology for PROFESSIONAL air purification, in industrial, commercial and medical settings, and is a producer of AIRcel, a powerful freestanding air purifier effective for the elimination of odors and all air contaminants, indoor and outdoor. AIRcel is now used by the best companies in the world including Ferrari, Fresenius Medical Care, NTV, Banca Fideuram, Buzzi Unicem, the Teatro alla Scala in Milan and many others.

U-MONITOR air monitoring system

U-MONITOR air monitoring system

Given the need to effectively control the progress of the contaminants in the air as preventive diagnosis and later as evidence of the good operation of its air purifiers, the team of Air Quality Specialist U-earth developed U-monitor, the first professional system for the sampling of the major environmental parameters in real time, managed by a proprietary software in cloud, which allows the analysis of trends in air quality by specialists and the customer during the entire period of operation, through smartphones, tablets and PCs.

“How much pollution is produced during certain processing steps? How does polluted air migrate inside the rooms and with what peaks? What is the efficiency of the HVAC ventilation system, and how long it remains efficient after cleaning the filters? What happens at night or during periods of closure? Do the contaminants and odorous gases migrate outside the plant? Does the dynamic change in winter or in summer?says Betta May, CEO of U-earth,” U-monitor turned out to be for our specialists a powerful investigative tool, which allows you to become aware of the state of Typical contaminants 24/7, with real-time updates, and then to be able to provide detailed information with respect to the real effectiveness of technologies and best practices adopted anti pollution”.

U-monitor dashboard

This also applies in Outdoor Environment. U-earth in fact, is proposing U-monitor to the environmental departments of European cities to be able to perform an accurate control of the dynamics of the dispersion of pollutants derived from traffic, heating and industry. An evolved and intelligent city today can measure in real time the progress of the contaminants and their efficiency in response to events such as the stop of the traffic, rain and wind, the lower night traffic, the efficiency of congestion-free zones but also the detect the values of exposure in sensitive areas such as playgrounds, schools and heritage building areas, the most affected by urban pollution.

U-monitor is being presented at Ecomondo 2015 in the U-earth biotechnologies stand in the D3 Pavilion, booth 075, where you will be able to see the device in action while measuring air quality in real time.



The core business of U-earth is to provide environments of fresh air “certified” by the continuous monitoring of U-monitor, called Pure Air Zone.

logo pure air zone“Pure Air Zone” is an eco-environmental project that aims to aggregate more and more people and companies that pay attention to environmental protection and health, in order to spread this revolutionary system in industry, medical and commercial spaces, providing air quality at an standard which has so far not been reached. The website of the first international community for the pure air is www.pure-air-zone.com. The aim of the #IwantPUREair campaign , launched by U-earth biotechnologies to raise awareness about the importance of breathing clean air, is to gather support from individuals as promoters of the project in the form of participation in dedicated social media , and companies that want to become Pure Air Zones.

U-earth strongly supports the right for everyone to breathe pure air. Unfortunately there are no quality standard to ensure this in public spaces and therefore governments and companies are reclutant to invest in Clean Air Technologies despite the vast scientific literature on the serious damages of air pollution on human health. The young company marketing strategy relies on the support of the growing demand of the end users, the people who will enjoy the benefits of Pure Air as a standard,  therefore increasing the market standard, just as it happened with WIFI connectivity availability, bypassing lengthy regulation implementation.

The use of U-earth technology is rapidly growing in cases where odor and contamination issues are not solvable wit any other technology on the market like sewage and waste treatment plants, trash transfer stations, metal machining and automotive industry, hospitals and crowded public spaces.

In parallel, many excellent companies in the world understood the power of Pure Air Zone ADV strategy, used as a powerful tool for green marketing and brand values communication. Those gold standard companies thrive to continuos improvement of the environmental goals set is their sustainability reports, and create Pure Air Zones in their working spaces, choosing to offer to their employees and customers the most precious element for life: Pure Air.


For any further information or Hi-res  images please contact:

Press Office “Pure Air Zone” (www.pure-air-zone.com)

Mara Roz Tel. +39 (0)11 19666731

Email info@u-earth.eu

Che aria tira quest’anno ad ECOMONDO ?

Con U-monitor, il rivoluzionario monitoraggio intelligente dell’aria in tempo reale, lo vedi sul tablet.


Torino, 16 Ottobre , 2015 – SAPERE CON ESATTEZZA COSA SI STA RESPIRANDO, DOVE E QUANDO è un’esigenza fondamentale se in gioco viene messa la salute umana. Quale migliore platea per il lancio di un sistema tanto necessario quanto innovativo di Ecomondo 2015, tra il 3 e il 6 Novembre.


U-earth è una azienda internazionale, con sedi principali in Italia e in Svizzera, fondata nel 2012 con la mission di sviluppare un esclusivo brevetto americano nato per l’esigenza di maggiore protezione e decontaminazione in caso di disastri ambientali e armi chimiche e batteriologiche. U-earth e l’unica azienda ad utilizzare rivoluzionarie biotecnologie per la purificazione dell’aria PROFESSIONALE, in campo industriale, commerciale e medico, ed è produttrice di AIRcel, un potentissimo purificatore d’aria freestanding efficace per l’eliminazione di odori e tutti i contaminanti dell’aria, indoor e outdoor. AIRcel viene oggi utilizzato dalle migliori aziende del mondo tra cui Ferrari, Fresenius Medical Care, NTV, Banca Fideuram, Buzzi Unicem, Teatro alla Scala di Milano e molte altre.

U-MONITOR air monitoring system

U-MONITOR air monitoring system

Data l’esigenza di controllare in maniera efficace l’andamento dei contaminanti nell’aria come diagnosi preventiva e poi come evidenza del buon funzionamento dei propri purificatori d’aria, il team di Air Quality Specialist di U-earth ha sviluppato U-monitor, il primo sistema professionale per il campionamento dei maggiori parametri ambientali in tempo reale, gestiti da un software proprietario in cloud che permette l’analisi degli andamenti della qualità dell’aria da parte degli specialisti e del cliente stesso durante l’intero periodo di funzionamento, attraverso smartphone, tablet e PC.

“.“Quanto inquinamento viene prodotto durante determinate fasi di lavorazione? Come migra l’aria inquinata all’interno degli ambienti e con quali picchi? Qual è efficienza dell’impianto di ventilazione, e quanto rimane tale dopo la pulizia dei filtri? Cosa succede durante la notte o nei periodi di chiusura? I contaminanti e gas odorosi migrano all’esterno dell’impianto ? Con che dinamiche in inverno rispetto che d’estate?” sottolinea Betta Maggio, CEO di U-earth, “U-monitor si è rivelato per i nostri specialisti uno strumento di indagine potentissimo, che permette di venire a conoscenza dell’andamento dei contaminanti tipici 24/7, con aggiornamenti in tempo reale, e quindi di poter fornire indicazioni precise rispetto alla reale efficacia di tecnologie e best practices anti inquinamento adottate”.

U-monitor dashboard
Ciò vale anche in ambiente Outdoor. U-earth infatti, sta proponendo U-monitor agli assessorati ambiente delle città europee per il controllo capillare delle dinamiche legate alla dispersione di inquinanti derivati da traffico, riscaldamento e industrie. Una città evoluta ed intelligente oggi può misurare in tempo reale l’andamento dei contaminanti e la loro efficienza di risposta ad eventi quali il fermo del traffico, la pioggia e vento, il minor traffico notturno, le zone a traffico limitato ma anche i valori di esposizione all’interno di aree sensibili quali parchi gioco, scuole e centri storici, maggiormente danneggiati dall’inquinamento urbano.

U-monitor viene presentato in anteprima ad Ecomondo 2015 nello stand di U-earth nell’area green del Padiglione D3 , stand 075, dove sarà possibile vedere lo strumento in azione mentre misura la qualità dell’aria in tempo reale.



Il core business di U-earth è quello di fornire ambienti di aria pura “certificata” dal monitoraggio in continuo chiamate Pure Air Zone.

logo pure air zone“Pure Air Zone” è un progetto eco-ambientale che ha come obiettivo quello di aggregare sempre più persone ed aziende attente alla salvaguardia dell’ambiente e della salute, al fine di diffondere questo rivoluzionario sistema in ambito industriale, medico e commerciale, fornendo standard di controllo e qualità dell’aria finora non raggiungibili. Il sito di riferimento della prima community internazionale per l’aria pura è www.pure-air-zone.com. La partecipazione alla campagna #IwantPUREair, lanciata da U-earth per aumentare la consapevolezza sull’importanza di respirare aria pulita, sta raccogliendo consensi dalle singole persone in quanto sostenitrici del progetto sotto forma di partecipazione ai social media dedicati, e dalle aziende che vogliono diventare Pure Air Zones.

Molte aziende eccellenti hanno già adottato il sistema e U-earth in Italia e nel mondo, e la tecnologia si sta diffondendo rapidamente laddove esistono problemi di dispersione di contaminazione ed odorigeni non risolvibili con altre tecnologie come depuratori, siti di trattamento rifiuti, industria metalmeccanica, ospedali, luoghi pubblici. Parallelamente esistono aziende che puntano al continuo miglioramento degli standard ambientali nei loro piani di sostenibilità, e creano delle Pure Air Zones nelle loro sedi scegliendo di offrire ai loro dipendenti e clienti il bene più prezioso per la vita, l’aria pura.


Per qualsiasi ulteriore informazione e/o materiale fotografico:


Ufficio Stampa “Pure Air Zone” (www.pure-air-zone.com)

Mara Roz

Tel. 011. 19666731

Email info@u-earth.eu