About Betta Maggio

U-earth CEO and founder

Is Pure Air the future of IT innovation ?

U-earth biotechnology, leader in biological professional Air Purification gets awarded the “2016 innovation prize” from SMAU, international IT trade show, in Italy. The company has tied a partnership with Microsoft for the WW data of the Pure Air Zone project.

More than ever large multinational companies are partnering with middle-small size innovative companies with a lot of potential.

It is a Win-Win for both parties.

U-earth needs a reliable yet scalable solution to the management of the very precious Air Quality Data detected  from the Pure Air Zones of the prime brands enjoying clean air in their venues. Pure Air is provided through  the combination of U-monitor and AIRcel, a brake trough BIOTECH Air purifier, produced in various sizes and models, which is able to provide Pure Mountain Air Quality in Industrial, Medical and Commercial venues like no other technology currently on the professional market.

u-earth between Microsoft and Microsys.jpg

Betta Maggio, CEO of U-earth Biotechnologies between Roberto Filipelli, Microsoft ( right ) and Fabio Spina, Microsys ( right ) , awarded by SMAU.

“Microsoft is more and more oriented on giving support to new projects and start-up by facilitating networking and act as promoters of remarkable innovations, and U-earth with the Pure Air Zone project is definitely one of our most exciting business cases ” says Roberto Filipelli, Sales and Business Development Director, Head of IoT Strategy in Microsoft.

U-MONITOR air monitoring system

U-MONITOR air monitoring system

The great collaboration of Microsys, one Microsoft’s  best italian developers, made U-manager happen, a user friendly yet very accurate data dashboard where Air Quality data are managed, viewed and reported in the most efficient and reliable way hosted on Microsoft Azure Cloud. “It is a pleasure to work with Fabio and the Microsys team”, says Betta Maggio, ” our engineer Gabriella Motta, in charge of the U-monitor development project from the start, has the perfect support and competence she needs to develop a system on reliable foundations and open to further unlimited development.”

u-manager 4u-manager 3u-manager 2f

Hosting on Azure assures high quality data maintenance, protection, scalability and server reliability to U-earth and all the companies in the world hosting a Pure Air Zone.

In order to grow fast, strong foundations are fundamental.

Stay updated on the progress of Pure Air Zones by registering to the community today and endorse its growth trough your participation.

Smau innovation award 2016


for press enquiries please contact press@u-earth.eu

More info on:






Can air pollution cause permanent brain damage?


You can bet it can. And very badly. Have a look at the SPECT scans of a brain of a person exposed to air pollution compared to Alzheimer’s disease or drug abuse.

The issue of air pollution has been overlooked for too long. It is beginning to rip the world apart and people need to take it more seriously. People need to take the bull by the horn for the sake of posterity before air pollution takes over the world.

To find the most effective solution to any problem, you need to start from the root cause of the problem. So, it is important to know the major causes of air pollution.

#1. It is caused by emissions from industrial and manufacturing activities.

Smog town

Have you ever noticed that most manufacturing companies usually have several chimneys erected in their sites. A lot of fumes and smoke come out of these chimneys. In fact the chimney can be used as a signal to know if production is on or not. To make things worse, many manufacturing companies work round the clock while their employees run a shift. This implies that those chimneys will keep churning out harmful fumes 24 hours a day and people who live nearby will continue to inhale loads and loads of fumes.

polveri sottili

For instance, waste incinerators emit a lot of chemicals, carbon monoxide and some organic compounds into the air regularly. Petroleum refineries are not left out they release hydrocarbons into the air. Yes, the products of these gas emitting activities are very important but they are not worth human lives.

Exchanging petroleum products for human health? It is not a good deal.

Burning of different types of fuels by combustion engines is another air polluting activity.

# 2. Transportation is another major contributor to air pollution.

Several airplanes, ships, trains, cars and even heavy duty trucks all burn one type of fuel or the other and release “poison” into the air on a regular basis. Consider the number of cars in use worldwide. It is even worse when you are stuck in traffic. You will be on the same spot inhaling the fumes that vehicles are emitting. The most unfortunate part is that transportation has come to stay as it has become a part of our lives. And engines will continue to burn become a part of our lives.Schermata 2015-08-14 alle 17.34.50

And engines will continue to burn fuels for now.


These engines emit dangerous gases like nitrogen oxides, carbon monoxide and hydrocarbons from their exhaust pipes. Apart from causing harm to those who breathe them in, these gases also react with the natural atmospheric gases rendering them also harmful.

# 3. Fumigating chemicals like insect and pest killers are also capable of emitting dangerous gases into the air.

These chemicals also contribute to air pollution but they don’t do as much damages as the other activities mentioned earlier.

You do not need a physician to realize that when people continuously inhale these harmful gases, their lungs will be in danger.

And once the lungs become damaged, it will affect other vital organs of the body. Some of the commonest diseases caused by continuous air pollution are asthma, chronic obstructive pulmonary disorder (COPD), lung cancer and several other lung diseases.

While the diseases listed above are dangerous and life threatening, they are not the major reason for standing up against air pollution !

These diseases are not the worst. Recently, it has been discovered that air pollution is a major cause of brain diseases.

Nothing can be more unfortunate than a human being with a damaged brain. This is very unfortunate as people rarely fully recover from brain damage.

air pollution brain damage

It has been confirmed that prolonged exposure to air pollution can have a negative impact on the brain since the brain is about the most susceptible human organ to diseases. First of all, inhaling some harmful gases like mercury can lead to blocked veins and arteries. Mercury can block the arteries supplying the brain and this in turn can cause stroke. It does not always end in stroke. It could also lead to stunted brain development or even reduction in human intelligence.

Pregnant women are worst hit by effects of air pollution as fetuses have zero immunity. They may not be hit directly, but their babies may be born with certain disorders. Inhalation of their babies may be born with certain disorders. Inhalation of harmful gases is believed to be the leading cause of and autism in babies.


Some of these emitted chemicals sometimes find their way into the ocean and they get consumed by some fishes. Their effects may not be strong on the fishes but on the people that get to eat them. What makes this phenomenon worse is the fact that fishes are not cooked for long. Now, you are beginning to see the chains of harmful effects caused by years of unrestricted air pollution.

pm exposure

# 4. Lead is another dangerous air pollutant.

When inhaled, it causes more brain disorder in than adults. In infancy, it can have effect on the brain which includes reduced cognitive functioning. It can also result in reduced verbal memory. All these are symptoms of a damaged brain.

Now that you have an idea of the damages air pollution has done and still doing to the world, why not join the movement against air pollution now. There are a few communities of naturalists that have been sensitizing the world about the effect of air pollution for some time now. It is better to join them now to save unborn children from the dangers of air pollution.

This is necessary because more manufacturing companies will emerge, more incinerators and refineries will be built and more vehicles are going to be manufactured, purchased and used. The implication of this is that more sources and causes of air pollution will come up.

So, efforts against air pollution should be doubled.

Up till now, Hiroshima and Nagasaki have not fully recovered from the effects of bombs used against them. That is how powerful pollutants can be.certified pure air zone

There is a lot you can do instead of passively sit there and breath whatever comes under your nose.

You can join the Pure air zone community.

If you are a person donate your social reach by subscribing to show you think Pure Air is a right for everyone.

If you are a company you can join the first green community based on Pure Air and create your own Pure Air Zone. Live longer and healthier while amazing your customers with the ultimate luxury: being able to choose what they want to breath.

By the way, get ready for a great boost in your business.

For more information on how to join and create awareness on the dangers of air pollution, please visit www.pure-air- zone.com and www.u-earth.eu

Think about it next time you breathe !

When The Gym Isn’t As Healthy As It Seems

Who goes to the gym just to come back out sick? Seems like such an oxymoron, doesn’t it. Between treadmills and Zumba class, we’re either sculpting that perfect summer body or releasing built-up tension from the long work day.

But what if the same holy shrine that encompasses our own mini makeovers is also the same breeding grounds for ingesting high levels of dangerous gases? Well, hold on to your yoga pants because researchers from Portugal and Holland have found that the gym could actually be making you sick.

jade gym pure air zone 2

Picture this: You’re in the middle of spin class, pushing through that last minute of dear agony, and the class is hyperventilating in unison. Now while you may be exhaling that last bit of guilt over your third piece of chocolate cake, what you’re actually inhaling are high doses of hazardous gases. Among the culprits is carbon dioxide, which when put into perspective, makes total sense. You are in a confined space with intensified breathing and little to no air circulation. Now let’s go a step further. Not only are you inhaling high levels of CO2, but because you are breathing in and out of your mouth you actually end up taking the gases straight to your lungs, as opposed to being filtered through your nose.

As a matter of fact, not only is CO2 one of the main saboteurs to your health routine, the study found that certain gyms also had airborne dust and formaldehyde levels exceeding all the safety standards for indoor air quality! Quick science lesson here; formaldehyde is found in embalming fluid, glues, paints, and a whole other variety of household products. Long-term exposures to such substances are unclear, but many believe that at high levels these gasses are cancer causing agents.


With today’s modernization, industrialization and a fast paced world, there has been countless advice from medical experts and health professionals in the print, broadcast, internet and social media that lifestyle diseases like diabetes, hypertension, cardiovascular diseases, asthma, obesity, cancer, respiratory infections and a host of other ailments are brought about by our sedentary lifestyles and lack of exercise.

This has led to the mushrooming of many fitness centers and gymnasiums allover such that it has become brisk business to operate such fitness outlets. People from all walks of life will always be found sweating and stretching their bodies to the limits in gyms.
In a sharp ironic twist, recent research has shown that going to the gym may actually be having a reverse effect to your health than what one would actually think. It has been found that the air quality in these gyms has been compromised by the presence of toxicants that are inhaled in the event of exercising.

These pollutants include:

• Carbon dioxide

Carbon dioxide is a product of complete combustion and also a product of human exhalation. With the heavy breathing, huffing and puffing inside gyms brought about by strenuous exercising, carbon dioxide is exhaled and circulated in copious amounts. Though carbon dioxide is in itself not a harmful gas to humans, it is an indoor pollutant and usually causes a greenhouse effect to the environment.

• Particulate matter

Particulate matter include dust particles that are to be found everywhere from the shoes we wear to the walls and floors of indoor facilities. Without exception, dust particles are sure to be found in the gym in plenty and with the deep breathing involved, a lot of it will be inhaled. Dust particles when inhaled can lead to upper respiratory tract infections and can even be an allergen trigger to diseases like asthma.

• Formaldehydeformaldeide

This is one of the indoor pollutants that can be found in the gym. Formaldehyde can be produced from some upholstery of furniture and carpets that can be found in gymnasiums. The adverse effects of formaldehyde when introduced into the human body over a long period of time cannot go unmentioned and also cannot be underestimated.

• Carbon monoxide

Carbon monoxide is a product of incomplete combustion. Carbon monoxide readily combines with hemoglobin in the human body to form carboxyhaemoglobin which prevents the transfer of oxygen to tissues. The affinity of hemoglobin to carbon monoxide is 210 times its affinity to oxygen. This pollutant can be found in considerable amounts in gyms and the adverse effects to human health are many including headache, dizziness, nausea and breathing difficulties. The effects of carbon monoxide over a long period of time can also not be underestimated.

• Molds

These can come from microbes such as fungi that can grow in heating and cooling systems due to excessive moisture. With such indoor equipments commonly found in gyms, there actually exist some considerable health effects that can come as a result of breathing in these toxic pollutants.

Other indoor pollutants that may be present in some amounts in gyms include but not limited to ozone, asbestos and some hydrocarbons which when exposed to the human body over a long period of time can cause adverse health effects.
With these research findings that the gym, a place where people go to improve the general state of their health can actually be having an opposite effect due to the presence of toxic indoor pollutants, then it remains to be seen what can be done to improve on the quality of air we breathe so that the health of people exercising in the gym will not be at stake for the long haul.

Gym aircel

So what’s an exercise junkie supposed to do? As wonderful as being outside can be, sometimes you just don’t want the construction crew checking out your yoga poses. The next best solution? Scope out the gym for any U-Monitor and AIRcel devices or Pure-Air Zone signs BEFORE your workout. If you don’t see any, speak with the manager about having some brought in. These devices measure the air quality in real time and work immediately to resolve any high levels of disgustingness that could be lingering. Clean air, all day every day. Fresh air, on the other hand, may have to wait until you leave the locker room.

certified pure air zone

So the next time you jump off the treadmill and feel light-headed remember, you may be feeling the euphoria of finally having a bikini-ready body, OR you may have just ingested a truck load of dangerous gasses!

The only way to know for sure, look for a Pure-Air zone sign.

Become a member today and join the fist green community base on clean air!

If you are a gym owner and you are not yet a Pure Air Zone, BECOME ONE TODAY.



U-mask vs N95


Which is the best anti pollution mask in terms of protection from smog?

Most pollution mask users are confused about  how one anti pollution mask is different from the other. This is actually a good point since when your health is at stake only the best applies.

In order to make you life easier here is a chart to compare U-Mask vs N95 , the most common standard used by companies like  3M, Vogmask, Respro and others to classify their masks. N95 is also used to classify respirators for medical use covering a broad spectrum of applications.

U-mask is the first face mask in the world to have inserted a BioActive layer in the replaceable filters in order to replicate the exclusive Biotech Air Purification principle of U-earth biotechnologies Air Purifiers, the most efficient professional air purifiers in the world.

Great for protection when riding a bike or a motorbike, also protects from allergies and during sand storms to protect from the microorganisms which travel in desert dust.

U-mask is sold online and shipped worldwide from www.u-maskstore.eu

u-mask vs N95.png

Learn more on how using a u-mask can efficiently protect you from all the air contaminants by reading this article.

U-earth e Microsoft

partner per un mondo migliore

Nello sviluppo di nuove tecnologie per rendere il mondo un posto migliore è sempre meglio di collaborare con i sistemi più affidabili.

read in english?

U-earth ha recentemente sviluppato un nuovo dispositivo di monitoraggio della qualità dell’aria chiamato U-monitor, per essere in grado di certificare come “Pure Air Zone ” ambienti professionali purificati con AIRcel, i primi depuratori d’aria biotech al mondo.

Continue reading

U-earth and Microsoft


partnering together for a better world

When developing new technologies to make the world a better place it is always better to partner with the most reliable systems.

read in italian?

U-earth has recently developed a new air quality monitoring device called U-monitor, in order to be able to certify as ” Pure Air Zone” the professional spaces purified with AIRcel, the first biotech air purifiers in the world.


pure air zone, u-monitor


U-earth’s aim is to create the first Green Community providing Pure Air through its affiliates. The project is oriented to create a win win opportunity for all the players involved:

certified pure air zone

  • the affiliated companies will improve their green marketing strategy and sustainability reports, attracting the best customers,
  • Pure Air will become a competitive advantage compared to the competitors in the same business field.
  • the customers will enjoy Pure Air in the facilities displaying the “Certified Pure Air Zone” logo, and will start looking for the Air standards everywhere,
  • Pure Air will become a standard as it happened with WIFI, decreasing health problems such as allergies, respiratory diseases, viral cross contamination, air pollution exposure, and many more in workers and customers
  • Pure Air Zone Community will facilitate cross marketing between affiliates and promote co-branding events to grow awareness on the benefits of avoiding air pollution exposure in public/working environments.


In order to guarantee the quality of the air in Pure Air Zone, U-monitor detects many different air quality parameters, such as VOS, odorous gases, fine particles finer than 2,5 micron and superfine particles down to 1 micron, CO2, Radon, temperature, Humidity etc. every 5 minutes.

The collected data need to be compared and analyzed both from the Pure air Zone Affiliate and U-earth’s Air Quality Specialists in order to better understand the air pollution dynamics in the area and guarantee safe, de-contaminanted air, at all times.

The software which powers all U-monitor data and makes them readable and user friendly to all the Pure Air Zone affiliates in the world is Microsoft AZURE.microsoft

The data platform is called U-mamager and has been developed by Microsys, one of the best Microsoft Business Partners in Milano, Italy.

Microsoft italian HQ got very passionate by the U-monitor project and got involved directly asking Microsys and U-earth to present the business case the the entire Microsoft audience.


This is the video shooting at Microsoft HQ in Milan ( click on the image to see it) :

Schermata 2016-05-07 alle 13.05.17

Microsoft italian Head Quarters in Peschiera Borromeo ( Milan ) are currently monitoring their air quality in the Data Center benefitting of U-earth technology.

Gabriella Motta, U-earth’s technical manager, was also invited to present the technology on Microsoft’s stage, gathering huge interest from all Microsoft partners and audience.

Once again, Pure Air is a great form of network building, and an amazing business accelerator for all the companies involved.

microsoft conference 3 re

If you are a person you can become a member of the Pure Air Zone community and receive info on the Pure Air Zones around you, healthy living tips, and special offers from the Pure Air Zone Community affiliates.

If you are a Company you can contact U-earth to get a free custom project for you company to become the next Pure Air Zone and make the world a better place while increasing your business by joining the first Green Community providing Pure Air.

It will be great having you on board.



Vision problems? Include air pollution in the possible causes

Recent AIIMS study shows how much air pollution exposure  is damaging your eyes.

We have known for many years that air pollution can directly affect our health, and that living in heavily polluted areas can cause an increase in the incidence of lungs and heart issues. What we didn’t know was that air pollution can damage our eyes, too. AIIMS (All India Institute of Medical Science) recently conducted a survey that involved 5000 people who visited the hospital between 2013 and 2014, giving them a questionnaire aimed at assessing the prevalence of eye problems.

What did AIIMS discover?

According to the results of the survey, around 10-15% of the people who responded had symptoms like watery eyes, redness or itchiness, and 65% of those people were men between 20 and 40 years. Many people complained because their eye problems affected their productivity, and interfered with their life.

The doctors involved in the survey said that in the past dry eyes were a common problem in elderly patients, but that now younger people are getting them too. The medical director of Centre for Sight also said that the number of patients who are treated for chronic irritation of the eyes and allergic conjunctivitis is getting higher every year, and that the patients present the same symptoms all year round, while in the past they were more common during the pollen season.

dry eye pollution

What caused these symptoms?

Prolonged exposure to air pollution affects the tear ducts, which is why many people complain of dry eyes. Also, particular matter and toxic fumes can adhere to the outer surface of the eye in the same way pollen does, damaging the tear film. These problem can worsen and become chronic, putting the patients at risk of severe complications.

Is the level of air pollution in India comparable with the ones in Europe and America?

The study was conducted in India, which is together with China one of the most polluted country in the world. While the pro-capita emissions of greenhouse gases is low, India is heavily populated and so the levels of air pollution in big cities is very high. According to a research conducted in 2004, the level of particulate matter in the air (expressed in micrograms per cubic meter) was 150 in Delhi and 128 in Kolkata. Other cities had lower levels, for example Mumbai were the level was only 63.

During the same year, the level of particulate matter in big European and American cities was way lower: for example, it was around 30 in Milan and Rome, 11 in Paris, 22 in Berlin and 21 in London. It was 21 in New York and 34 in Los Angeles.

This difference is due to the fact that developing countries such as India and China are still using fuelwood and biomass as their primary sources of energy. Also, these countries don’t regulate vehicle emissions as tightly as other countries do, and since the recent economic development led to an increase in the number of vehicles on the streets, there was also a big increase in air pollution.

vision and air pollution

Then, why should we worry?

The figures quoted above are more than 10 years old, and they are also an average. Since then, we haven’t done nearly enough to lower emissions and pollution. Even if European and American cities are on average less polluted than Indian and Chinese cities, there are still people who are at risk of suffering eye problems caused by air pollution: for example, construction workers who work in busy streets, traffic officers, or people who like to run and cycle outdoors.

Also, a study presented at the 177th Annual Meeting of the American Academy of Ophthalmology in 2013 revealed that people living in areas with high level of air pollution were three to four times more likely to suffer from dry eye syndrome. The “areas with high level of air pollution” mentioned in the study were American cities like Chicago or New York, compared with rural areas where the level of pollutants was lower.

What precautions can we take in order to protect ourselves?

The only long-term measure that can lower of risk of having eye issues due to pollution is to decrease the level of air pollution. Until this happens, we must take steps in order to protect our eyes. It is helpful to wash the eyes regularly, avoiding rubbing them if they are itchy and using artificial tears instead. Wearing protective goggles can also help, especially when we are in heavily polluted areas.

While we cannot control the air quality outdoors, we can also take steps to have better air indoors: since low humidity worsen the symptoms, it can be helpful to use a humidifier. A high-quality air filter can also help making air cleaner in the home. Finally, there are supplements that can help lubricate the eyes and the skin, such as flaxseed oil, but it is important to speak with a doctor before starting to take any supplement.

U-earth biotechnologies has developed AIRcel professional air purifiers, which are proving to be the most effective systems on the market which attract and destroy ALL AIR CONTAMINANTS with a single technology.

AIRcels create Pure Air Zones, guaranteed pollution free environments by U-monitor , air quality monitoring system. Limiting air pollution exposure  is the most important action you should always keep in mind if you want to avoid serious health problems.

Learn where to find a Pure Air Zone, or how to create one in your company.

More info on www.u-earth.eu

Should i really ride my bike to work to stay fit?

Are cyclists more affected by pollution than people who commute by car?

Although cycling is considered healthier than driving, people who ride a bike within a city can be exposed to a significant higher amount of pollutants than people who commute to work by car. This year, the Fort Collins Commuter Study has published the first set of results of their study on the exposure to pollutants while commuting to work in different ways.

u-mask anti pollution waterproof stripe

u-mask anti pollution waterproof stripe

The participants were 45 healthy, non-smoking workers who resided in Fort Collins and commuted to work every day, either by bicycle or by car. They were equipped with a GPS and a monitoring device in order to track both their route and their exposure to air pollution.
A similar study was also conducted in Montreal by McGill’s Department of Civil Engineering, finding that even considering the lower levels of pollution usually found in Canadian cities, cyclists were still at risk of inhaling soot and other pollutants.

How does their exposure vary?

The level of exposure varied significantly by pollutant: it was found that, on average, drivers were more exposed to carbon monoxide and gaseous pollutants, while cyclists were more exposed to particulates like black carbon.

Also, since cyclists usually breath harder, they inhaled a higher amount of pollutants than the one detected by the monitoring device; their exposure was two or even three times higher than it would have been if they had, for example, walked to work.

The exposure also varied depending on the route: Fort Collins has many bicycle lanes, but they are usually located right next to car lanes; while they are helpful in promoting exercise and in keeping cyclists safe, they also expose them to the many pollutants emitted by cars and other vehicles.

pm exposure

Another study conducted in London, for example, showed that cyclists’ had, on average, two or three times the amount of black carbon in their lungs compared to people who did not bike within the city: the presence of black carbon in the lungs can be associated with an increased risk of heart attacks and reduced lung functions. While it is still unclear whether the benefits of cycling can offset the risks caused by black carbon, this is surely a result that needs to be taken into consideration.

Does changing routes help?

It was suggested that cyclists could lower their particulate exposure by taking alternative routes that were farther from the city centers, so data from these alternate routes were also analyzed. It was found that cyclists who took these paths managed to reduce their mean particulate exposure, but since these routes were also longer, their cumulative particulate exposure was significantly higher than if they hadn’t taken the alternate route.

During this part of the study, the alternate routes that were analyzed were still within the city, but it was not always possible for participants to take them. The next part of the study will concentrate on studying off-road paths and their effect on cyclists’ exposure.


How can we lower cyclists’ exposure to air pollution?

Our environment is still very car-centric; in some areas, cars are responsible for more than one third or even half of the air pollution; thus, one of the firsts step in reducing cyclists exposure to air pollution has to be to reduce air pollution. This can be done by promoting public transport, making it easier for people to move within the city without using a car, and by giving incentives to people who walk, bike or take the bus to work.

The location of bicycle lanes also matter: by building them farther from major roadways, it is possible to lower the cyclists’ exposure to pollutants. While this will take time, especially in cities that already have many bicycle lanes, the data from these studies will help decide the best locations and layout for the new ones that will have to be built.

The researchers in Montreal are also working on applications for smartphone and computers, which will help users choose the routes with lesser exposure.

It was also suggested to build electric-only routes, to be shared by bicycles and electric cars; while these routes would certainly be healthier – as electric cars don’t emit pollutants – it would still be necessary to build bicycle lanes in order to make cyclists safe. It is also a very radical solution that will not probably be a real possibility for many years, as electric cars are still uncommon and more expensive than regular ones.

inquinamento a torino

Is cycling still healthier than driving?

While we still don’t know all the risks associated with cycling within cities, it is still reasonable to believe that cycling to work is still healthier than driving. The next part of the study, which will analyze off-road paths that are very far from major roadways, will shed some light on how alternate routes can really protect cyclists from pollution.

Still, we do not have enough data to make an informed decision; this is why it is important to keep looking for ways to make cycling healthier for everyone, especially when it is not possible or practical to take an alternate route.

Meanwhile your best option is to protect yourself with the best anti-pollution mask you can find on the market. Learn more on U-mask, definitely one of the best option, on www.u-mask.eu.

Your health deserves only the best against air pollution.

Perché la conferenza di Parigi sul cambiamento climatico è così importante?

Le 6 risposte alle domande chiave per sapere cosa aspettarci dal summit di Novembre 2015.

Cos’è la Conferenza delle Nazioni Unite sul Cambiamento Climatico?

La COP21 – 21esima Conferenza delle Parti – è un summit che si terrà in Francia dal 30 novembre 2015 all’11 dicembre 2015. Nella città di Le Bourget si riuniranno ministri ed alti funzionari da più di 190 paesi per discutere come ridurre le emissioni globali di gas serra e come tenere il riscaldamento globale al di sotto di 2° C. Il summit sarà preceduto da COY11, l’11esima Conferenza dei Giovani, che avrà luogo dal 26 al 28 novembre 2015. La Conferenza dei Giovani è un evento che si tiene prima di ogni Conferenza delle Parti; quest’anno è previsto il coinvolgimento di migliaia di persone, con workshop e attività legate ai cambiamenti climatici e ai modelli di vita sostenibile.


Qual è il risultato che ci si attende da questo summit?

Il risultato atteso di questo summit è un accordo vincolante sul cambiamento climatico, che si spera venga firmato da tutte le nazioni e che duri almeno dieci anni. Uno dei più importanti obiettivi dell’acccordo sarà quello di ridurre l’emissione di gas serra: alcuni paesi si sono già impegnati in questo obiettivo, ma anche se tutte le nazioni accettassero di ridurre le emissioni, non sarebbe sufficiente per mantenere il riscaldamento globale sotto i 2° C, e tanto meno per fermarlo. Per questa ragione, è stato suggerito di provare a coinvolgere entità diverse dagli stati come le città, le regioni e le aziende private, invitandole a fare di più e a tagliare le emissioni.

Ma allora il Protocollo di Kyoto non è bastato?

Il protocollo di Kyoto richiedeva che ciascuna nazione partecipante tagliasse le proprie emissioni del 5% entro il 2012, rispetto ai livelli del 1990. È stato adottato nel 1997, ma non poteva entrare in vigore finché non fosse stato ratificato da abbastanza paesi da rappresentare almeno il 55% delle emissioni globali. Dal momento che gli Stati Uniti – che allora erano i maggiori emettitori di gas serra – si sono rifiutati di ratificare il trattato e dal momento che le nazioni in via di sviluppo ne erano state tenute fuori, permettendo loro di aumentare le proprie emissioni per aiutare le loro economie, il protocollo non è entrato in vigore fino al 2005, quando la Russia l’ha ratificato.

Inizialmente, il protocollo di Kyoto doveva durare fino al 2012, ma durante la conferenza di Doha tenutasi in Qatar nel 2012 la sua durata è stata estesa fino al 2020. Quindi, tra cinque anni non ci sarà più alcun trattato internazionale valido sul cambiamento climatico; inoltre, adesso il maggiore emettitore di gas serra adesso è la Cina, che come nazione in via di sviluppo non era stata inclusa nel protocollo di Kyoto.


Perché è necessario un accordo globale sul cambiamento climatico?

La maggior parte degli scienziati concordano sul fatto che, se non ci impegneremo nel ridurre le emissioni di gas serra, il riscaldamento globale diventerà presto irreversibile e avrà disastrose conseguenze. Se non faremo nulla, le temperature saliranno di circa 5° C: sebbene sembri un piccolo aumento, è la stessa differenza che c’è tra il mondo di oggi e l’ultima era glaciale. Con un aumento di 5° C, il ghiaccio ai poli si scioglierà e intere città saranno sommerse dall’acqua. Intere specie di animali e piante moriranno, e tutta la razza umana sarà in pericolo.

Da un punto di vista politico, un nuovo trattato sarà necessario quando il protocollo di Kyoto non sarà più in vigore. Affinché il nuovo accordo sia efficace, dovrà essere ratificato sia dalla Cina che dagli Stati Uniti, e sarà anche importante imporre sanzioni sui paesi che non riusciranno a raggiungere gli obiettivi del trattato; ciò non è stato fatto con il protocollo di Kyoto, ed è una delle ragioni per cui non ha raggiunto i suoi obiettivi.

Perché al summit per il Cambiamento Climatico delle Nazioni Unite tenuto a Copenhagen nel 2009 non è stato firmato un trattato?

Sebbene il summit di Copenhagen non abbia portato a un trattato, la maggior parte delle nazioni hanno accettato di limitare le proprie emissioni di gas serra, anche se non abbastanza per porre fine al riscaldamento globale. Uno dei problemi che non è stato risolto è quello economico: i paesi più poveri hanno bisogno di aiuto per investire in tecnologie pulite che permetteranno loro di ridurre le emissioni, e vogliono che siano i paesi ricchi a dare loro questo aiuto. Durante il summit di Copenhagen, i paesi ricchi hanno accettato un piano di aiuti che garantirà sostegno economico ai paesi poveri fino al 2020, ma non è stato ritenuto sufficiente.

Inoltre, c’è disaccordo sulla fonte dei fondi che saranno utilizzati per gli aiuti: la maggior parte dei paesi non vogliono, o non possono permettersi di sostenere gli aiuti utilizzando solo denaro pubblico. Vogliono che siano le banche di sviluppo internazionale e le donazioni private a fornire la maggior parte dei fondi. Trovare un accordo sulla questione economica sarà probabilmente uno dei maggiori problemi che si incontreranno nel prossimo summit.

The lungs of Earth

Tree with form of lungs, oxygen for the earth

Quali saranno i punti chiave dell’accordo?

Per essere efficace, l’accordo dovrà essere universale: ciò significa che dovrà essere firmato e ratificato da tutti i paesi. Deve anche essere ambizioso, per mandare a tutti i paesi un segnale chiaro: è giunto il momento di passare a un’economia non più basata sul carbone, ma sulle energie verdi e rinnovabili. Deve inoltre essere bilanciato tra la riduzione e l’adattamento, dando a tutti i paesi abbastanza risorse per raggiungerne i requisiti, e flessibile in modo da essere adatto a paesi grandi e piccoli, sviluppati o in via di sviluppo. Infine, deve essere sostenibile e dinamico, con obiettivi a lungo termine e revisioni periodiche in modo da rafforzarne l’azione.

Che cosa possiamo fare per collaborare e mostrare al mondo che ci interessa cambiare le cose?

Persone,  aziende e movimenti si stanno sempre più radunando per creare campagne finalizzate a sensibilizzare l’opinione pubblica sull’importanza di rispettare il nostro pianeta attraverso una serie di azioni diverse.

U-earth biotechnologies ha lanciato una campagna perché gli standard di qualità dell’aria possano essere portati ai livelli più alti possibili, creando Pure Air Zones in spazi pubblici per garantire a tutti la minima esposizione possibile all’inquinamento atmosferico. Il Video #iwantpureair della campagna è qua sotto per voi a vedere e condividere. Grazie.

#iwantpureair video

#iwantpureair campaign video